There's electricity in the air in Utah...that is, if you're a sports fan. No, our NBA team did not make the playoffs. It's something else, something announced on April 18th, 2024, something involving huge men slamming into each other, all in an attempt to place a black hunk of rubber into a nylon net. Oh, they're wearing skates and flying across frozen water.
NHL is coming to Utah.
The owner, Mr. Smith, conducted a pole: what should the name of the team be? Smart marketing move, except there will always be those who think whatever name they chose is stupid. So many names, so many A.I.-created logos. Of them all, in my heart, one has risen above the rest...
Utah Mammoth.
I love this one. It's unique--so much crazy new merchandise can be created with this name. There's nothing like it out there. Experts will say no mammoths have been found in Utah. By looking at our NBA team you realize that argument holds no weight.
I lifted this picture from Ryan Uffens (@ryanuffens on X...). I've been watching X lately. It seems Mammoth is picking up momentum. I showed my wife the logo and she went, "Huh." I then told her of what someone on X said would be really cool...on the center ice circle, they should have a huge picture of a frozen mammoth incased in ice, about to bust out and create hockey havoc at every game.
She loved that.
So, my unofficial pole, Utah Mammoth is 2-0.
Of course, if they choose something else, it will be awesome. They'll hopefully come up with some great marketing/color schemes. Whatever happens, I am excited for the future, be it mammoths or yetis or something else. It's a great time for sports in Utah.
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