Ever Heard Of Flaik?

Technology Comes To The Vertical Challenge

Here's the latest press release for this year's Vertical Challenge:

News: For Immediate Release

Info: Andrea Abbott 801-447-4200 andrea@bobaamodt.com

Fifth Annual Bob’s Vertical Challenge Fundraising Event Goes High Tech

Farmington, Utah—February 1, 2012—This year marks the fifth anniversary of Bob’s Vertical Challenge, Utah’s premier winter charity event being held on February 28 2012. The event again returns to Snowbasin Ski Resort where it’s been held each year since 2008.

This year’s event will be like none before it. Thanks to FLAIK, a company specializing in GPS tracking (www.FLAIK.com) all teams of four skiers and snowboarders will be equipped with GPS units to verify all vertical feet skied in one day. Company representatives from FLAIK will be on hand to authenticate the results.

The goal of the event is not necessarily to see which team skis the most or who skis the least, but to help local youth. Like every challenge before all proceeds from Bob’s Vertical Challenge go to Scoutreach, an officially recognized charity arm of the Boys Scouts of America (BSA). Scoutreach aids youth groups such as YMCA, Youth Impact, The Boys and Girls Clubs of Weber-Davis Counties, and Boys and Girls Clubs of Brigham City and Cache Valley. It also offers assistance to Ogden City schools as well as providing camp scholarships and program and registration fees these deserving programs.

“Scoutreach helps our troop do things we wouldn’t normally be able to do,” says a 13-year old scout from the Trapper Trails Council. “Because of Scoutreach we can go on campouts and jamborees. It helps a lot.” For the past four years the Trapper Trails Council will benefit from this great event.

Please go to www.BobsVerticalChallenge.org for sponsorship information and to register online. Or call Bob Aamodt, Inc., 8010447-4200, 630 N Main, Farmington, Utah, 84025, www.bobaamodt.com.