Showing posts with label Movie Marketing. Show all posts
Showing posts with label Movie Marketing. Show all posts

Monday, April 29, 2019

"Avengers: Endgame" I Saw It...Well Done!


Rest assured, this post will not divulge any plot points, storylines, or spoilers. No, this is a post of admiration--a chance for me to put into words a few thoughts about a movie me--and millions of others--watched over the weekend.

Avengers: Endgame

Well done, on so many levels.

I'm not the biggest Marvel fan, nor did my love of comic books extend into my teenage years. But I've watched almost all the Marvel films (I haven't seen Captain Marvel yet...), at least the ones from Ironman on. I left the theater Friday night, my head spinning.

If you study marketing, Marvel has put on a clinic of how to do it right. Just like the network that airs the Super Bowl each year uses the big game to market all their shows, news, comedies, dramas, you name it. They also use all their shows, news, comedies, dramas, etc, to market the Super Bowl. It's circular, each promoting each other.

Marvel did the same thing. They used their solo-focused films to promote the Avengers ensemble films. Each builds on the ones before until you get a three-hour masterpiece called Endgame.

Everyone who's seen the film and has loved it, has a different reason for doing so. I'm no exception. It was funny, dark, poignant, tender, cruel, necessary. It made me laugh out loud, and made my eyes water. Any film that can do that is successful.

But, the one thing that impressed me the most about the film is this:

Those who made it respected the fans.

Maybe that's a stupid thing to say. Maybe everyone who writes screenplays, directs and produces films respect their fans, too. But something about this one...I left the theater thinking they not only cared about the characters and the story, but how I, a person who never saw one previous Marvel film in a theater (except Spiderman: Into the Spiderverse...), cared about the characters and the story. They understand us, which shows in the final product.

For many, these shows aren't their thing, and I can respect that. But for those who have enjoyed the ones that came before, Avengers: Endgame proved a fitting end to an eleven-year journey of good vs. evil, funny vs. serious, Avengers vs. Hydra. Well done, Marvel and all those involved.

Well done, indeed.

Saturday, December 9, 2017

Star Wars Space Punch...Yeah


After a long Saturday of laundry, grocery runs, and putting up outdoor Christmas lights, I needed something to drink. And I was enticed by the "impulse buy" display at the local Chevron. The product: Star Wars Space Punch.

Yeah, it's a thing.

And when you think Star Wars, you'd better think collectable, too. I guess they would like all Star Wars fans to collect all the different editions of their vitamin drink. I'm not a collector so I'll not be participating in collecting part.


I did, however, choose the Mellenium Falcon can. I thought it fitting because the Falcon, a ship that made the Kessel Run in less than twelve parsecs, surely added a lot of space punch in its many adventures.

So, serious question for all you collectors out there. Are you supposed to collect and keep unopened cans of this stuff, or drink it and keep the cans? I honestly don't know.

You may be wondering what the stuff tastes like. It's fruity, was my first impression. I read the ingredients before buying. Most of it looked pretty good. The only drawback was the 20 Calories note on the side of the can. 

Low-Cal.

Ugh.


And I was right. It tastes good, but there's a "missing real sugar sweetener" issue for me. Why didn't they load it up with 100% cane sugar from Hawaii? Even though real sugar isn't the best thing, it's much better than artificial stuff imo.

My conclusion: I won't be buying it again. It's not my thing. But if you like carbonated fruity Star Wars-themed diet drinks, I say go for it. And if you're collecting post-drank scifi-labeled aluminum cans, let me know. I'll keep it for you instead of just tossing it into the recycle bin.